Top Social Media Stories for March 20, 2013

Social Media Stories From Around the Web

Customer Service is Not the Same as Being Customer-Centric

For the last three months, I’ve been trying to resolve a payment issue with Reliance Home Comfort, a water heater service provider in Canada. When my wife and I moved home last July, we switched from our current provider to Reliance, and took advantage of a special introductory offer that would see us receive nine […]Customer Service is Not the Same as Being Customer-Centric originally appeared on Danny Brown – Social Media * Marketing * Influence under a Creative Commons license. Related Stories Is Microsoft the Dark Horse in the Social Graph Race? Social Media Doesn’t Have to Be This Way Beyond Social Scoring – The Situational Factor of Influence

9 Steps To Organize Your Social Media For Success
On social media, spring cleaning is an annual ritual when you discard old and/or outdated items while sprucing up and freshening your presence. This process enables you to get organized and be more effective going forward.  In honor of the vernal equinox (aka the first day of Spring), here’s a nine step social media spring cleaning checklist to ensure that your social media presence, including your blog, is on track for success. Source: Heidi Cohen’s Actionable Marketing Blog

20 Critical Do’s and Don’ts for Clickable Calls-to-Action [SlideShare]
Calls-to-action (CTAs) are one of the most critical inbound marketing tools. Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on a landing page. This could mean anything from registering for an event, downloading content and converting into leads, or encouraging prospects to move further down your marketing funnel toward sales-readiness.

15 Social Media, Content Marketing & Blogging Gotchas
Julius Caesar was told to “Beware the Ides of March” by a soothsayer. Ignoring the warning led to his downfall on this day in 44 BC. Do you know where your reputation and business may be at risk from your social media, content marketing and blogging activities? While some companies are afraid to engage on social media due to the fear of negative feedback, many others overlook the more obvious dangers. Here are fifteen social media, content marketing and blogging gotchas that can endanger your business and reputation without your realizing it and actionable marketing tactics to get you back on track. Source: Heidi Cohen’s Actionable Marketing Blog.

Becoming a Blogger: Do You Have What it Takes?
Are you thinking of starting a blog or restarting your blog? Do you wonder if you have what it takes to attract a strong blog audience? To learn about what it takes to become a successful blogger, I interview Stanford Smith for this episode of the Social Media Marketing podcast. More About This Show The Social […]